February 29, 2008 - In North America, there are few clearer examples of the disparity between PC and console trends than with DICE’s handling of their Battlefield IP.

Bad Company, a variation of the franchise featuring realistic environments and character models, is coming to consoles only. Battlefield Heroes, a cartoony casual-style, free to play, pay per item title is coming to PC. That’s not to say Heroes is better or worse than what fans are likely looking for from DICE, it’s just different.

While DICE is looking to push into the casual category with bright, cartoony graphics and highly accessible gameplay, it isn’t abandoning the core Battlefield crowd on PC. "Battlefield Heroes represents a new side branch of the Battlefield series, along with Battlefield Bad Company on PS3 and Xbox 360," says Ben Cousins, senior producer at DICE. "We will still continue to make the high-end, deep and realistic Battlefield games on PC in the future."

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