Gamasutra sat down with DICE Producer, Aleksander Grondol at Comic-Con last week to discuss Battlefield Heroes. The full interview will be released at a later date.

"Heroes is an experiment," he said. "It involves a certain amount of risk, the whole project. We don’t know right now if it will be a success or not, and I think that shows courage from EA’s perspective, that they want to invest money in an experiment like Heroes. That being said, I do believe the market exists, and I do believe Heroes has the potential to become a huge hit within the market."

"But we have some challenges in front of us once we go live with the service. We need to keep adding new stuff into the game. We have dedicated people for it, so we’re definitely on the right track there. To have this service, and to make it attractive over time, is what’s going to make this game profitable. That’s where the biggest challenge lies. We know our biggest risk factors, we know what we want to do with them, so we’re dealing with that as best we can." Read the Rest...